Stories help shape how we see our communities, our possibilities, and one another. At Prebys Foundation, we believe storytelling is not just a way to document change. It is part of what makes change possible.
That idea is behind Narrative Capital, a new pilot program supporting San Diego content creators and artists whose work reflects the depth, creativity, and lived experience of the region. Through this pilot, Prebys is investing in storytellers who already carry trust in their communities and who know how to create work that connects in meaningful ways.
As our CEO, Grant, puts it, “Philanthropy has long invested in physical and social infrastructure, but the narratives that shape how communities understand themselves are just as important. This investment into narrative capital recognizes storytelling as a form of community infrastructure — one that builds trust, expands opportunity, and helps San Diego imagine a more inclusive future.”
That belief is what makes this pilot different. Narrative Capital is rooted in the idea that stories do more than reflect a community — they help shape it. By supporting creators across platforms and disciplines, the program aims to amplify the people, priorities, and perspectives helping define San Diego’s future..
Ramel Wallace, Narrative Capital grantee and program lead, says, “Narrative capital is what allows communities to move from being talked about to being listened to.” That spirit is at the center of this work.
The inaugural cohort includes a dynamic group of creators and artists:
Ramel Wallace is a multi-disciplinary artist and Senior Community Manager at BAM, where he oversees events for venture-backed companies. With over fifteen years as a recording artist, he hosts CreativeMornings/San Diego and serves on the board of the San Diego African American Museum of Fine Art. As CEO of The Holyfield, Wallace continues to blend art, tech, and community leadership.
Ashley Donaldson is a wellness entrepreneur, community builder, and creative strategist based in San Diego. She is the founder of More Life Liquid, a B Corp-certified cold-pressed juice company rooted in sustainability, community health, and cultural wellness.
Claudia Rodriguez-Biezunski, better known as Sew Loka, is a San Diego-based textile artist and fashion designer who has made a significant impact in the intersection of streetwear, sustainability, Chicana culture, and DIY fashion. You can visit her anytime at her sewing studio, Sew Loka, in the vibrant neighborhood of Barrio Logan.
Elisa Summiel-Bey, founder and illustrator of Illustrated Melanin, is dedicated to crafting stationery that celebrates diversity, promotes wellness, and sparks joy. Her brand offers a curated collection of greeting cards, journals, and coloring books that resonate with individuals and communities who value inclusivity and intentional living.
Itzel Islas is a San Diego-based graphic designer and illustrator. Inspired by her border-town upbringing, vibrant color, and playful moments of everyday life, she creates work that celebrates culture, community, and joy. Through her brand YAY Itzel, she focuses on creating a positive bicultural impact and encouraging others to pursue creative careers.
Mashonda Tifrere is an artist, curator, and activist shaping global culture through platforms like ArtLeadHer and Art Genesis, which empower women artists and support emerging and established talent. Since 2016, she has curated more than 50 exhibitions and collaborated with initiatives like Beyoncé’s BeyGOOD, Gucci’s Chime for Change, The Whitney Museum, and PAMM. In 2024, she launched Inscape, a mindfulness audio experience at UC San Diego blending spoken word with public art. She is also the author of Blend and a recognized voice featured in Forbes, The New York Times, and Artsy.
This pilot is made possible through San Diego Made Factory, which serves as the program’s fiscal sponsor and operational partner. Their partnership helps provide the administrative and financial infrastructure that allows participating creators to focus on producing thoughtful, high-quality work while operating within a trusted nonprofit infrastructure.
By centering artists, micro-influencers, and storytellers as co-authors of the region’s story, Narrative Capital reflects Prebys Foundation’s commitment to narrative equity — ensuring communities are not only represented but have the power to shape how their stories are told.
