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World Design Capital San Diego Tijuana 2024 and City of San Diego Announce Year-long Programme

Programming includes six signature events, a series of inspiring design stories, 300+ community initiatives, a cross-border public art project and more!

World Design Capital San Diego Tijuana 2024 (WDC 2024) and the City of San Diego announced its year of programming for design-related events. The first cross-border designation in World Design Capital history, San Diego is the first U.S. city ever to receive the designation and Tijuana is the second city in Mexico to hold the title.


“We are thrilled to officially announce our year-long programme of events and initiatives that have been created and led by community members from the San Diego Tijuana region, and are a reflection of the creative passion that exists here in the community,” said Mai Nguyen, Board Chair of WDC 2024 and Director of UC San Diego Design Lab. “WDC 2024 was made possible due to our passionate cross-border design community. Throughout the year, we will be supporting and presenting design-driven events that align with our mission to transform and elevate our region.”

The Prebys Foundation $1M Pledge

The Prebys Foundation is pledging an additional $1 million in matching funds to the World Design Capital. The Prebys Foundation is committed to fostering unity and growth within the cross-border communities, striving for a future that is inclusive, equitable, and vibrant. This means that for every dollar contributed to the WDC 2024, the Foundation will match it, effectively doubling the impact of each donation. This initiative is pivotal in promoting design excellence and urban policy, drawing investment and creative talent, fostering new partnerships, bolstering knowledge-driven economic growth, and enhancing the global reputation of the region as a premier travel destination. WDC 2024 is a programme led and shaped by the community; we encourage everyone to engage with and support this matching challenge.

(Originally posted on January 31, 2024)

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